MSP Marketing Tips To Keep You Ahead Of the Game

MSP Legal Concerns!

By Mike Knight | November 24, 2021

You’ll doubtless remember the worrying SolarWinds Hack a few months ago. How do MSPs protect themselves and their clients – legally speaking – when they get hacked? (especially if/when it’s via the very tools that MSPs are using to help the clients!?!) In a couple of weeks (Wednesday 8th December at 11.00 a.m.), I’ll be…

2% or 25% Of Local MSP Leads? It’s Up To You!

By Mike Knight | November 16, 2021

Did you know ??? … 46% of all Google searches are looking for local information ! (Source: Hubspot) So, it makes sense to be found on “Google my Business”. Of those rankings, position 1 gets almost 25% of all the clicks. However, after the 6th ranking position, each position gets less than 2% of the…

Getting Found in Google My Business

By Mike Knight | November 15, 2021

As you’ll appreciate, a managed service provider can support companies on the other side of the planet, if they wish. However, many clients like the feeling of having their IT support company geographically close to them “just in case”. And yet, many MSPs are missing out on loads of these (free) local sales-enquiries, many of…

Getting 33% More Traction for MSPs

By Mike Knight | June 8, 2021

In 2017, a Unilever study showed that 33% of consumers now buy based on environmental or social impact. It’ll be even more now and increasingly, companies are choosing to purchase from suppliers who demonstrate commitment to environmental protection. That’s just two of a plethora of compelling reasons I’ll be sharing tomorrow (Wed, 11 am) about…

MSP Sales Secrets

By Mike Knight | February 2, 2021

“Nothing Happens Until a Sale is Made” Thomas Watson, IBM President, 1914-1956 What would Your MSP business look, like in terms of revenue, if you and your staff consistently sold more services to your clients and prospects each and every time they were spoken with? There are ways to (ethically) sell significantly more products/services without…

Rapid MSP Growth Via Finance

By Mike Knight | January 6, 2021

“The Trick to Money is Having Some” … is a famous (readable and insightful) book by Stuart Wilde which I recommend. And it’s true … having money makes acquiring more money a lot easier. Yet most MSPs trundle along, struggling harder than necessary because they’re ignorantly under-capitalised and they simply don’t have the cash reserves available…

Xmas : How To Stop Staff Sickness

By Mike Knight | December 14, 2020

Xmas : How To Stop Staff Sickness In a couple of short weeks, we’ll see a brand new dawn of business rising above the horizon of 2021. This new year heralds new opportunities and typically I’d be looking at ways to leverage them. But sometimes we need to look at what’s right under our nose…

The ICO – Some Scary Stats

By Mike Knight | November 20, 2020

I had a quick squint at the latest annual report from the ICO. As you do. If you want it, it’s here : https://ico.org.uk/media/about-the-ico/documents/2618021/annual-report-2019-20-v83-certified.pdf All other considerations aside, the ICO – like all entities – has it’s own agenda. To “survive and thrive” is the primary aim of most organisations and the ICO does not…

MSPs and the Law

By Mike Knight | November 20, 2020

Running a business is worrisome at the best of times but running an MSP business where you feel as though there’s a sword of Damocles suspended by a hair over your head can be highly draining. Just think of all the things that can go wrong – and do go wrong – and where does…

Is Your MSP Worth Peanuts?

By Mike Knight | October 23, 2020

So, you spend all day telling people to consider security risks. But what if you get sick? Or hacked yourself? Or a staff-member sabotages your business badly? Or have a family crisis? Or some other issue? The possibilities are endless and can mean being forced to sell your MSP business for peanuts. Let that sink…